Crafting Digital Experiences
Gretel Viñas — Graphic & Web Designer Creating Clarity, Beauty, and Results
Hi there.
My career began as an illustration major, hand-rendering layouts for fashion catalog photo shoots. That eye for detail evolved into a passion for branding, web design, and user-focused experiences. Over the years, I’ve blended strategy, storytelling, and technical skill to help brands communicate with clarity and style.
Whether I’m collaborating with clients, agencies, or end users, my goal is simple: design that works beautifully and works hard for your business.
Core Skills
Graphic Design
Typography
Web Design
Front-End Development
Creative Problem Solving
Responsive Design
User-Centric Design
Interaction Design
Visual Storytelling
Brand Identity
Design Systems
Recent Projects
Coral Gables Museum – Exhibit Campaign
Branding + Print + Web
MentorAPM – Integrated Campaign
Brand Identity + Marketing Collateral + Digital
Alex Castrillo – Portfolio Website
Web Design + Development + UI/UX
Process
I love helping ideas take shape—and I believe great design begins with curiosity and a pencil.
What Clients Say
“Gretel is very positive and professional, which is reflected in the way she takes command of a challenge and the relationships she builds along the way. Project after project, Gretel offers beautifully executed, strategically sound designs. I have had the pleasure of working with Gretel many times over, and hope to have the opportunity to work with her again in the future.”
“Gretel excels as a web designer and an art director. She is highly creative and always thinks outside the box. She is thorough and detailed with her work; always consistent and reliable. She succeeds while being both creative and technically fluent in the latest design software; a combination not many people in the industry can execute successfully. She is an asset to any marketing team that thrives in forward thinking, creatively and technically.”
“I’m thrilled to recommend Gretel Viñas, a talented Illustrator and Creative Senior Designer with whom I’ve had the privilege to work on two occasions. She excels in Graphic Design, Web Design, Frontend Development, and Brand Design.”