Crafting Digital Experiences
Gretel Viñas: Graphic Designer, Front-End Web & UI/UX
A curated mix of digital and print design—crafted to engage, inform, and look damn good doing it.
About Me
Core Skills
Graphic Design
Typography
Web Design
Front-End Development
Creative Problem Solving
Responsive Design
User-Centric Design
Interaction Design
Visual Storytelling
Brand Identity
Design Systems
My Work
Coral Gables Museum Website Redesign
MentorAPM WEFTEC Campaign
As part of the creative team at Boeh Agency, I contributed to the design and development of the MentorAPM WEFTEC campaign—a multi-channel brand experience tailored for the world’s leading water infrastructure conference.
I supported the production of various deliverables, including:
- Web and presentation graphics
- Print and environmental collateral
- Branding and visual assets for onsite and digital use
This campaign helped establish MentorAPM’s leadership presence at WEFTEC through cohesive storytelling and bold, purpose-driven visuals. Boeh Agency led the strategic and creative direction for the project, and their full case study is linked below.
View Full Case Study by Boeh Agency below.
Mustang Sampling – Brand Support & Marketing Assets
For Mustang Sampling, I supported the Boeh Agency creative team by designing a range of marketing and promotional assets, including:
- Website banners
- Trade show displays
- Email marketing templates
- Social media graphics
- Digital and print documents
This work contributed to Mustang Sampling’s refreshed brand presence and consistent visual storytelling across platforms.
View Full Case Study by Boeh Agency below.
JMS Product Brochure Series
Alex Castrillo Portfolio Website
A clean, responsive portfolio site designed to showcase creative work with clarity, elegance, and ease of use across all devices.
TWE Ruth's Chris Presentation
I designed a high-end Keynote presentation for Treasury Wine Estates to introduce their Tastemakers campaign. The slides included custom graphics, clean layouts, and subtle transitions to emphasize luxury and brand storytelling.
Tools: Google Slides & Powerpoint
My Role: Presentation Design
TWE Carrabba's Presentation
This PowerPoint deck was created as a pitch presentation for Treasury Wine Estates. I designed it to align with the brand’s visual identity while ensuring clarity and flow in the messaging. Attention was given to hierarchy, consistency, and elegant visual pacing.
Tools: PowerPoint
My Role: Presentation Design
Almond Pro Package Design Concepts
I created a suite of early packaging concepts for Almond Pro, a plant-based protein drink made with almond milk. The designs emphasized bold nutrition callouts, clean ingredient messaging, and strong shelf impact. These concepts helped define the brand’s initial visual identity as it moved toward retail. While the company later adopted a more conservative agency-led look, these early explorations contributed to their initial retail launch.
Tools: Adobe Illustrator, Photoshop
My Role: Concept Development & Package Design
My Process
I love helping ideas take shape—and I believe great design begins with curiosity and a pencil.
What Clients Say
“Gretel is a not only a wonderful, witty, and fun person to collaborate with, she’s also a very talented designer. She designed the logo for my video production company 66 Films and I think it’s a timeless beauty, that really captures the essence and energy of our company.”
“Gretel excels as a web designer and an art director. She is highly creative and always thinks outside the box. She is thorough and detailed with her work; always consistent and reliable. She succeeds while being both creative and technically fluent in the latest design software; a combination not many people in the industry can execute successfully. She is an asset to any marketing team that thrives in forward thinking, creatively and technically.”
“Gretel is very positive and professional, which is reflected in the way she takes command of a challenge and the relationships she builds along the way. Project after project, Gretel offers beautifully executed, strategically sound designs. I have had the pleasure of working with Gretel many times over, and hope to have the opportunity to work with her again in the future.”
“I’m thrilled to recommend Gretel Viñas, a talented Illustrator and Creative Senior Designer with whom I’ve had the privilege to work on two occasions. She excels in Graphic Design, Web Design, Frontend Development, and Brand Design.”